{"id":1706,"date":"2021-01-02T06:05:58","date_gmt":"2021-01-02T05:05:58","guid":{"rendered":"https:\/\/blog.bureau-vallee.fr\/?p=1706"},"modified":"2026-07-09T13:43:58","modified_gmt":"2026-07-09T11:43:58","slug":"la-gamme-economique-couleur-de-gpv-france","status":"publish","type":"post","link":"https:\/\/prod-blog.bureau-vallee.fr\/la-gamme-economique-couleur-de-gpv-france\/","title":{"rendered":"La gamme \u00e9conomique couleur de GPV France"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>Retrouvez la nouvelle gamme \u00e9conomique couleur de GPV France disponible maintenant dans vos magasins Bureau Vall\u00e9e.<\/strong><\/p>\n<p style=\"text-align: left;\">L\u2019offre de produits de correspondance est multiple, ce qui complique parfois la t\u00e2che du consommateur pour faire son choix.<\/p>\n<p style=\"text-align: left;\"><!--more--><\/p>\n<p style=\"text-align: left;\"><strong>1\/ AMELIORATION DE LA LISIBILITE\u00a0EN RAYON :\u00a0<\/strong>GPV France, leader Fran\u00e7ais de la correspondance, a pour objectif de faciliter la lisibilit\u00e9 de son offre. C\u2019est pourquoi GPV France lance une gamme \u00e9conomique <strong>adapt\u00e9e\u00a0 au merchandising magasin<\/strong>\u00a0:<\/p>\n<ul style=\"text-align: left;\">\n<li>Un code <strong>couleur de bo\u00eete <\/strong>par format d\u2019enveloppe,\u00a0<strong>C6 (114&#215;162)<\/strong>, <strong>DL (110&#215;220)<\/strong>, <strong>C5 (162&#215;229)<\/strong>, <strong>B5 (176&#215;250)<\/strong>, <strong>C4 (229&#215;324)<\/strong> et <strong>24 (260&#215;330)<\/strong><\/li>\n<\/ul>\n<ul style=\"text-align: left;\">\n<li>Reprise du <strong>format sur les c\u00f4t\u00e9s<\/strong> de la boite<\/li>\n<\/ul>\n<p style=\"text-align: left;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-3844\" src=\"https:\/\/prod-blog.bureau-vallee.fr\/wp-content\/uploads\/2021\/01\/Image2-300x176.jpg\" alt=\"\" width=\"300\" height=\"176\" title=\"\" srcset=\"https:\/\/prod-blog.bureau-vallee.fr\/wp-content\/uploads\/2021\/01\/Image2-300x176.jpg 300w, https:\/\/prod-blog.bureau-vallee.fr\/wp-content\/uploads\/2021\/01\/Image2.jpg 500w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: left;\"><strong>2\/ OPTIMISATION DE LA COMPREHENSION DU PRODUIT <\/strong><strong>Achet\u00e9\u00a0:<\/strong><\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>Une \u00e9tiquette simplifi\u00e9e<\/strong> avec une information plus claire<\/li>\n<li style=\"text-align: left;\">Reprise du <strong>code couleur sur l\u2019\u00e9tiquette <\/strong>pour le format et l\u2019usage du produit<\/li>\n<li style=\"text-align: left;\"><strong>La couleur du fond de l\u2019\u00e9tiquette \u00e9quivaut \u00e0 la couleur du papier<\/strong> (\u00e9tiquette blanche = papier blanc \/ \u00e9tiquette brune = papier kraft)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Retrouvez la nouvelle gamme \u00e9conomique couleur de GPV France disponible maintenant dans vos magasins Bureau Vall\u00e9e. L\u2019offre de produits de correspondance est multiple, ce qui complique parfois la t\u00e2che du consommateur pour faire son choix.<\/p>\n","protected":false},"author":1,"featured_media":884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1706","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualites"],"_links":{"self":[{"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/posts\/1706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/comments?post=1706"}],"version-history":[{"count":3,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/posts\/1706\/revisions"}],"predecessor-version":[{"id":4015,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/posts\/1706\/revisions\/4015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/media\/884"}],"wp:attachment":[{"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/media?parent=1706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/categories?post=1706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prod-blog.bureau-vallee.fr\/wp-json\/wp\/v2\/tags?post=1706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}